Privacy Policy & Notice of HIPAA Privacy Practices

Effective Date: June 21, 2021

At Modern Plastic Surgery (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal and health-related information. This Privacy Policy explains how we collect, use, and share your data when you interact with us, including when you visit our website, submit forms, or communicate with us via phone, email, or SMS (text messaging).

By using our services, you agree to the terms outlined in this Privacy Policy and, where applicable, our HIPAA Notice of Privacy Practices.

1. Information We Collect

We collect various types of information to provide you with personalized services and to improve your experience with us. The types of information we collect include:

Personal Information:

  • First Name

  • Last Name

  • Email Address

  • Phone Number

  • Contact Preferences

  • Appointment Details

Non-Personal Information:

  • IP Address

  • Browser Type and Device Information

  • Website Usage Data (e.g., pages visited, time on site)

2. How We Collect Information

Direct Submission: When you fill out forms, request consultations, or submit your contact information.

Automated Technologies: Cookies and tracking tools collect certain data when you browse our website.

SMS/Text Messaging: If you opt in, we collect your number and send relevant appointment or promotional messages.

Email Subscriptions: When you join our mailing list, we collect your email address and content preferences.

3. How We Use Your Information

We use your information to:

  • Schedule and manage appointments

  • Provide customer service and treatment follow-ups

  • Send confirmations, reminders, or updates via SMS and email

  • Deliver promotional offers (with your consent)

  • Analyze website traffic and improve services

  • Comply with legal, regulatory, and HIPAA obligations

4. Text Messaging

By providing your phone number and opting in, you agree to receive SMS communications including reminders, confirmations, and promotional content. Message frequency may vary, up to 15 messages per month. Message and data rates may apply.

Opting Out: You can stop receiving texts at any time by replying "STOP".

We do not share your phone number or SMS activity with third parties, except as required by law or necessary for service provision.

5. Sharing Your Information

We only share your information with:

  • Service Providers: CRM, scheduling, payment processing, or email/SMS platforms

  • Legal Authorities: If required to comply with legal obligations or court orders

  • Business Transitions: In case of a merger, acquisition, or business sale

We never sell or rent your personal data for marketing purposes.

6. How We Protect Your Information

We follow industry standards to secure your data, including:

  • Encrypted transmission of sensitive information

  • Secure hosting environments and firewall protection

  • Role-based data access by authorized staff only

  • Regular security updates and audits

7. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal requirements. After that, your data is securely deleted or anonymized.

8. Cookies and Tracking Technologies

We use cookies to:

  • Recognize returning visitors

  • Track on-site behavior for improvement

  • Enhance user experience and navigation

You may disable cookies in your browser settings, though this may affect site functionality.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access or request a copy of your data

  • Request corrections or deletions

  • Object to data use for marketing

  • Withdraw consent at any time

To exercise these rights, please contact us using the information below.

10. Children's Privacy

Our services are intended for individuals aged 18 and older. We do not knowingly collect data from minors. If we become aware that we’ve collected information from a child, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this policy from time to time to reflect operational or legal changes. Updates will be posted on this page with a revised “Effective Date”.

12. HIPAA Notice of Privacy Practices

Modern Plastic Surgery complies with the Health Insurance Portability and Accountability Act (HIPAA) for any Protected Health Information (PHI) we handle. We only use or disclose PHI as permitted for treatment, payment, or healthcare operations.

You have the right to:

  • Request access to your medical records

  • Request corrections to your health data

  • Request restrictions on certain uses or disclosures

  • Request confidential communications

  • File a complaint with us or the U.S. Department of Health & Human Services

To exercise any HIPAA-related rights, please contact us using the information above.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Modern Plastic Surgery
Phone: 818.823.0655
Email: info@modernplasticsurgeryla.com
Address: 23945 Calabasas Rd #116, Calabasas, CA 91302